Compare Sonant to Goodcall to find the right AI phone solution for your insurance agency.
Sonant is an AI receptionist purpose-built for P&C insurance. Goodcall is a general-purpose AI phone agent originally incubated at Google. Compare insurance-specific AI vs. generic AI answering for your agency.
Why agencies prefer Sonant over Goodcall?
Insurance AI Receptionist vs Generic AI Phone Agent:
Quick Comparison
Sonant is an AI receptionist built exclusively for P&C insurance agencies with native AMS integrations (Momentum, Hawksoft, EZLynx, Applied Epic), insurance-specific training, and enterprise-grade security (SOC2 Type 2, GDPR certified). Used by 100+ independent agencies and enterprise brokers for phone automation.
Goodcall is a general-purpose AI phone agent founded as a Google hackathon project (originally "CallJoy"). Plans start at $79/month per agent for 100 unique callers. The AI handles FAQs, appointment booking, and lead capture across industries including home services, healthcare, and retail. Goodcall has handled 4.7 million+ calls but has no confirmed native insurance AMS integrations.
Choose Sonant if you are a P&C insurance agency needing AI that understands insurance terminology, integrates with your AMS, and handles complex insurance call workflows.
Choose Goodcall if you are a small business needing a simple, affordable AI phone agent for basic call answering, FAQ responses, and appointment booking across any industry.
Platform Capabilities Insurance AI vs Generic AI Phone Agent

Insurance specific
Pre-trained on P&C insurance terminology, policy types, and agency workflows. No custom training required.

Native AMS integrations
Direct sync with Momentum, Hawksoft, EZLynx, Applied Epic, and 8+ major AMS and BMS.

24/7 AI Receptionist Coverage
Round-the-clock phone answering ensuring insurance agencies never miss calls during nights, weekends, or holidays.

White-Glove setup
Implementation in under 30 days with dedicated developers and insurance AI specialists.
Side-by-side Feature Comparison between Sonant and Goodcall
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Sonant is a Better Scalable Goodcall alternative?
Sonant is an AI receptionist built exclusively for P&C insurance agencies and brokers. The platform handles incoming phone calls 24/7, managing quote requests, policy inquiries, appointment scheduling, and claims routing with insurance-specific training and native AMS integrations.
Sonant serves independent insurance agencies, regional brokerages, and enterprise P&C operations who need phone automation without replacing their existing agency management systems. The platform integrates with EZLynx, Applied Epic, Hawksoft, Momentum, QQCatalyst, AMS360, AgencyZoom, and Zywave.
Key Sonant Features:
- AI receptionist for phone automation
- Native AMS integrations (8+ platforms)
- Insurance-specific training (P&C terminology)
- 24/7 phone coverage
- White-glove implementation (under 30 days)
- Enterprise security (SOC2 Type 2, GDPR)
- Proven 8X ROI within 30 days
- Appointment Scheduling, Quote Intake, and more
Best For: Independent P&C agencies, retail insurance brokers, regional brokerages, enterprise P&C operations
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Goodcall is an AI phone agent originally incubated at Google (as "CallJoy" within Area 120) before spinning out as an independent company in 2021. Led by Bob Summers, a former Google Speech AI leader, the platform has handled 4.7 million+ calls across 30,000+ businesses. Goodcall uses Google's AI voice technology for natural-sounding call handling.
Plans start at $79/month per agent for 100 unique callers, with unlimited minutes and AI tokens included. The AI handles FAQs, appointment booking, lead capture, and spam filtering. Integrations are primarily through Zapier. Independent reviews note the AI can struggle with complex, non-linear conversations and has noticeable latency (~600ms).
Key Goodcall Features:
- AI phone agent ($79-$249/month per agent)
- Unlimited calls and minutes included
- FAQ responses and lead capture
- Appointment scheduling (Google Calendar)
- Spam/robocall filtering
- Call transcripts and recordings
- Zapier integrations (10,000+ apps)
- Self-service setup in minutes
Best For: Small businesses (home services, salons, restaurants) needing simple AI phone answering without industry-specific requirements
Sonant AI vs Goodcall: Which AI Phone Agent to choose?
✅ Are an insurance agency or broker needing phone automation
✅ Offer P&C insurance products (auto, home, commercial lines)
✅ Need AI trained on insurance terminology and workflows
✅ Use an AMS like EZLynx, Applied Epic, or Hawksoft
✅ Want done-for-you implementation with insurance AI specialists
✅ Require native AMS integrations that sync call data
✅ Need proven SOC2 Type 2 and GDPR security certifications
Sonant: Best for P&C Insurance Agencies
✅ Need simple AI phone answering for a small business
✅ Want unlimited call minutes at a fixed monthly cost
✅ Have basic FAQ and appointment booking needs
✅ Don't need deep insurance AMS integration
✅ Want self-service setup without implementation support
✅ Are comfortable with Zapier-based integrations
Goodcall: Best for Simple Small Business AI Answering
The Bottom Line
Sonant is the best solution for P&C insurance agencies that need AI phone automation with native AMS integrations, insurance-specific training, and complex workflow handling. Goodcall is a general-purpose AI phone agent for small businesses needing basic call answering and appointment booking across any industry.
Goodcall markets to insurance agencies on its website but has no confirmed native AMS integrations, no insurance-specific AI training, and independent reviews note it struggles with complex, non-linear conversations. For insurance agencies handling policy inquiries, claims routing, and quote requests, Sonant delivers purpose-built AI that connects directly to your AMS.
Disclaimer: This comparison was created using publicly available information from Goodcall's website, press releases, and third-party review sites. Goodcall was originally incubated at Google as "CallJoy" before becoming independent. We encourage you to visit goodcall.com for the most current information.
Frequently Asked Questions
How long does it take to implement AI for an insurance agency?
Sonant deploys in under 30 days with white-glove onboarding including workflow analysis, AMS integration setup, custom configuration, and staff training. Generic voice AI platforms require 2-6 months of development work. Traditional answering services need 1-2 weeks for operator training but lack automation capabilities.
Do I need technical expertise to use insurance AI software?
Sonant requires no technical expertise. The platform includes guided setup, pre-built insurance workflows, and dedicated support. DIY platforms like Retell require developer resources to build and maintain your voice AI system. Sonant handles all technical complexity while you focus on your agency operations.
What if I switch AMS platforms in the future?
Sonant's multi-platform support means you can switch AMS systems without losing AI functionality. The platform supports migrations and includes integration setup as part of standard service. Agencies locked into custom-built solutions face costly redevelopment when changing systems.
Can AI integrate with multiple insurance software systems?
Sonant supports 8+ AMS and BMS platforms simultaneously, making it ideal for agencies using multiple systems or considering a platform switch. The integrations include bi-directional data sync, automatic call logging, and real-time updates. Generic platforms typically require custom integration work for each system.
Which AI platforms integrate with EZLynx and Applied Epic?
Sonant offers native integrations with EZLynx, Applied Epic, Hawksoft, Momentum, QQCatalyst, AMS360, AgencyZoom, and Zywave. Most voice AI platforms don't provide pre-built insurance software integrations, requiring expensive custom development. Sonant automatically syncs call data, quote requests, and client information to your AMS in real-time.
Do AI receptionists understand insurance terminology?
Sonant is trained on thousands of P&C insurance conversations and understands complex terms like "additional insured," "named insured exclusion," "scheduled equipment," and "loss runs." The system recognizes policy types across auto, home, and commercial lines. Generic AI platforms misinterpret insurance-specific language without extensive custom training.
Can AI handle multilingual insurance calls?
Sonant supports 10+ languages including English, Spanish, French, Portuguese, and Mandarin with seamless language switching during conversations. This capability is essential for agencies serving diverse communities. Most voice AI platforms support only English or charge premium fees for additional languages.
How do AI receptionists route calls to human agents?
Sonant uses intelligent routing logic to determine when calls need human expertise versus AI handling. The system recognizes complex scenarios like detailed claims discussions, specific agent requests, or unusual policy questions and transfers seamlessly. Routing rules are customizable based on your agency's workflows and improve through machine learning.
What happens if the AI doesn't understand a customer?
Sonant asks natural clarifying questions and escalates to human agents for ambiguous situations. The platform maintains over 90% call handling accuracy for routine insurance inquiries. All conversations are transcribed and analyzed to continuously improve understanding and responses.
How much does AI software cost for insurance agencies?
Pricing varies by provider and features. Full-time receptionists cost $35,000-50,000 annually. Traditional answering services run $2,500-4,000 monthly. Enterprise-grade AI platforms like Sonant deliver 8X ROI through eliminated missed calls, staff time savings, and after-hours coverage. Contact Sonant for pricing tailored to your agency size and call volume.
What ROI can insurance agencies expect from AI automation?
P&C agencies using Sonant report 8X return on investment within 30 days. Quantified benefits include 50-58 hours saved monthly on administrative calls, zero missed after-hours opportunities, reduced staff burnout, and improved client satisfaction. O'Connor Insurance achieved 8X ROI with over 90% call handling accuracy in their first month.
Are there hidden costs with insurance AI platforms?
Sonant's pricing includes setup, AMS integrations, training, ongoing support, and platform updates with no surprise charges. Some platforms charge separately for integrations, per-call fees, language support, or premium features. Always review complete pricing including implementation, monthly fees, and additional services.
How does AI pricing compare to hiring insurance staff?
A full-time receptionist costs $35,000-50,000 annually plus benefits, vacation coverage, and training. AI platforms like Sonant work 24/7 without breaks, handle unlimited concurrent calls, and cost a fraction of human staff while delivering consistent performance. Most agencies recover their investment within the first month.
Can AI platforms comply with insurance regulations?
Sonant is designed for US and Canadian insurance compliance requirements. The system maintains proper call recordings, ensures data handling meets state regulatory standards, and doesn't provide unauthorized insurance advice. The platform is built for P&C insurance agency operations and continuously updated for regulatory compliance.
How is customer data protected with AI receptionists?
Sonant uses encrypted data transmission, SOC2-certified infrastructure, secure AMS integrations, and regular security audits. All client information is handled according to insurance industry best practices. The platform provides audit trails, access controls, and meets enterprise security requirements for agencies of all sizes.
Are AI platforms suitable for enterprise insurance brokers?
Yes, Sonant serves both independent agencies and enterprise brokers with SOC2 Type 2 certification, GDPR compliance, and enterprise-grade security. The platform scales to handle high call volumes, supports multiple office locations, and provides centralized management. Enterprise features include advanced reporting, custom integrations, and dedicated support.
Is AI software secure for insurance client data?
Sonant is SOC2 Type 2 and GDPR certified with enterprise-grade security specifically designed for sensitive insurance information. The platform uses encrypted data storage, secure API connections to AMS systems, and follows insurance industry compliance standards. Always verify that any AI platform meets proper security certifications before handling client data.





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